Logistics. One of my least favorite things I have to deal with when importing. As a designer you think- cool let's start a company to design stuff! Wrong. Let's start a company so most of your start up time is centered around completely alien admin type setting up, sourcing, and figuring out the politics of importing, customs, and warehousing. At any rate, not everyone is familiar with the inner workings of the global economy but for better or for worse, I'm hoping better, learning about it will make me a more resourceful entrepreneur. And it's just always cool to learn new stuff.